Senior Management
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Dr. Zeev Rotem - Founder and CEO

Established Rotem Strategy in 1997, bringing with him extensive experience in strategy formulation and implementation. Zeev has led over 600 strategy projects for leading Israeli firms and organizations across a wide range of industries.
Zeev is also a staff member of the Tel Aviv University Faculty of Management – specializing in Global strategy; a member of the Strategic Management Society, and a member of the Academy of Management.
Zeev holds a Ph.D. in Strategic Management from Tel Aviv University, and MBA in Finance. He has also served as a visiting research fellow at the Harvard Business School where he worked alongside Professor Michael E. Porter.
Prior to Rotem, he served in the IAF for over 20 years, holding various positions and managing long term planning and large-scale developmental projects.
Ori Shinar - Partner

Joined Rotem Strategy in 2000, primarily focusing on the field of financial services. Ori has led numerous projects for large firms in this field, and in the fields of Telecom & IT and Industry & Services. In addition, Ori is in charge of internal knowledge management and team development at Rotem.
Prior to Rotem, Ori worked for a US-based consulting firm and served in the IAF, positioned in the fields of IT and strategy.
Ori holds an MBA with honors from Tel Aviv University and a B.Sc. with honors in Aerospace Engineering from the Technion Institute of Technology.
Erez Henig – Partner

Joined Rotem Strategy in 2003. Erez is responsible for the defense and hi-tech client sector within the company, and focuses on projects in defense electronics, software, and telecommunications. His engagements at Rotem include projects for large and medium sized businesses on portfolio selection, competitive strategy, organizational structures and market development.
Prior to Rotem, Erez had worked for international IT market research and strategy consultant IDC in Tel-Aviv and London, advising Israeli technology providers and global multi-national businesses in marketing and business strategy.
Erez holds an MBA from Tel-Aviv University and HEC Paris university, and a BA in philosophy of science and language from Tel-Aviv university.
David (Dudi) Dembinsky – Manager

Joined Rotem Strategy in 2005, primarily focusing on the Aerospace & Defense industry and the Public sector.
Prior to Rotem, Dudi served for 25 years in the Israeli Air-Force (IAF), holding various positions in Information Systems, Organizational structure and Resource Planning. His last Position, as a Colonel, was the Head of Planning & Resources Department within the materiel directorate. Among other things, Dudi was in charge of organizational structure, processes and budgeting, logistic planning & purchasing and developing an IT masterplan.
Dudi holds an MBA with honors from the Ben-Gurion University, and BSC in mathematics & computers from Tel-Aviv University.
Ido Alon - Manager
Joined Rotem Strategy in 2006. Ido is responsible for the Construction & Development client sector within the company. His engagements at Rotem Strategy include projects for some of the largest Israeli firms in this field on portfolio formulation, global strategy & competitive strategy and organizational design. Ido has also participated in projects for large and medium sized businesses in the field of Financial Services.
Prior to Rotem Strategy, Ido worked as a Capital Markets Correspondent at TheMarker. Before that, Ido worked as a Desk Manager at Haaretz newspaper and as a Co-Editor at the web-portal Walla.
Ido holds an MBA from Ben-Gurion University (of the Negev) and a BA in Economics from Tel-Aviv University.
Ella Avnon - Manager
Joined Rotem Strategy in 2006. Ella is responsible for the Public & Governmental client sector within the company.
Ella has led numerous projects of Strategic Planning and Organizational Design for Governmental Ministries, such as the Ministries of Finance, Transportation, Education & Tourism; as well as projects for governmental organizations such as Israel Postal Company.
Ella holds an MBA from Tal Aviv University and a BA in Economics & Psychology from Bar-Ilan University.
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