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Organizational Design & Processes

Coby Perelstein Manager

Head of Organizational Design & Change


Joined Rotem Strategy in 2012.

13 years of experience in leading organizational
design projects.

Expertise area: high-level organizational design
& alignment, detailed design (structure, business
processes etc.), change management.

MA (Magna Cum Laude) in organizational psychology
from The Hebrew University Jerusalem.

BA (Summa Cum Laude) in psychology
and philosophy from Bar-Ilan University.

Enterprise Workplans

Yana Peisahovsky  – Manager



Joined Rotem Strategy in 2009.

10 years of experience in organizational and 
strategy consulting.

Expertise area: Designing and facilitating 
planning processes in the government sector, including development of tools and 
processes for implementing 
long-term plans, 
organizational alignment and improvement 
initiatives, and monitoring and evaluation schemes.

BA in psychology, sociology, and criminology 
from Bar-Ilan university.

An MBA with specialization in organizational 
behavior from Tel-Aviv university.




















Economic Modeling & Forecasting
Tagil Green  – Manager

Joined Rotem Strategy in 2010.

6 years of experience in strategic consulting.

Expertise: economic modeling, large scale complex data analysis, sector and market forecasting

BA in management (with honors) 

and an MBA with a specialization in entrepreneurship 
from Ben Gurion University.

Organizational Design & Workplans
Roee Elkayam  – Senior consultant

Joined Rotem Strategy in 2013.

8 years of experience in organizational                      
and management consulting

Expertise: organizational design (organasation structure,
job descriptions), designing business processes, developing planning & monitoring process
and leading change management processes
in federal government, local government,
and the business sector

B.A. in Behavioral Sciences. 

M.A. in organizational psychology, 
both from Ben-Gurion University